An Avatar By Any Other Name

Yahoo News is reporting today that Linden Lab will launch a new service at the end of the year, custom last names. 

Second Life to charge for names

The cost for a “vanity” name will be a one time $100 fee, and $50 a year after.  My beta avatar has one of the first last names in the lineage of Second Life.  I guess it’s not that big of a stretch to imagine that some people would want a unique last name, and not one from a shared pool of names. 

“The company’s business development team decided to create a vanity name feature in part to help legitimize the growing number of executives, political candidates and other famous people who stage rallies and give stump speeches in the virtual world.”

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