Yahoo News is reporting today that Linden Lab will launch a new service at the end of the year, custom last names.
The cost for a “vanity” name will be a one time $100 fee, and $50 a year after. My beta avatar has one of the first last names in the lineage of Second Life. I guess it’s not that big of a stretch to imagine that some people would want a unique last name, and not one from a shared pool of names.
“The company’s business development team decided to create a vanity name feature in part to help legitimize the growing number of executives, political candidates and other famous people who stage rallies and give stump speeches in the virtual world.”