Pay Attention

Is there anyone on the planet that did not see the viral video “Did you Know” circulating a few months back about education in the world?  Some referred to it as the “Size Matters” video. 

I still think that video was released by Apple (my own conspiracy theory), and it has since been shown to audiences all over the world (even in a session I attended at the CUE Conference in Palm Springs this past March, that was co-sponsored by Apple), and saturated email servers around the globe for a few days. 

Now somebody has made another video in the same style.  Instrumental music playing in the background, plain text flashing across the screen, many quotes and facts about new media and how we should be teaching or digital learners.  At least this video actually cites its sources right on the slides (something the other video did not).  It’s a little rough, the timing is off on many of the slides, but the quotes are from some of my favorite advocates for change in education and technology (Daggett and Prensky to name two):

Pay Attention: a video from Jordon School District

It would appear from the website that this video was produced at Jordan School district.  Many of the questions posed in the video about cell phones and iPods can be answered very simply with “because of equal access”.  The reason we don’t tap all the student owned cell phones and iPods for instruction in public schools is simply because all of the students don’t have these devices.  It always comes down to “equal access” in public schools.  Until we find a way around that one, we will continue to have this problem with introducing new technologies to our public schools.

How many of you out there have had great ideas for reaching your students, but have slammed up against this wall.  It might be from your principal, it could be your Director, Superintendent or even your School Board.  Eventually, you will hit that wall (as I have several times).  Instead of beating ourselves silly and resigning ourselves to the same old thing, let’s collectively find a way to solve this problem with getting these technologies into our classrooms. 

These videos are viral in nature, they spread person to person through world of mouth.  That “Did you know” video spread around the globe in a few days.  Maybe what we need is viral content for iPods that is targeted at state standards and is produced by students and teachers, posted to a website (be it iTunes or others), and available to students as supplements to what is being taught in their classes.  Maybe this would get the students accessing and using the content, word of mouth will kick in, and the popularity of these resources would spread.  This would increase the students using these new technologies, bring new students into the technologies, and eventually they would work their way into our institutions through the very people who are denying them now.

Viral learing resources, I like it.   


One response to “Pay Attention

  1. Great post. I especially like your ideas surrounding viral learning resources – you’re certainly on to something there.

    As for the “Pay Attention” video, as its creator, I can tell you that a higher quality version (in which the timings are on) can be seen on our site – at least I hope the timings come across as on because I spent hours trying to make it all fit.

    Again, thanks for your great ideas,

    Darren Draper

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