The BBC has an article up on how World of Warcraft and Second Life have become virtual laboratories for social scientists:
Researchers are finding that humans behave pretty much the same in these virtual worlds as they do in real life. For example, they are finding that people stand roughly the same distance apart with their avatars as they do in real life conversations. These virtual worlds are proving to be fertile grounds for finding subjects for research studies. Participants can be found quickly from a large pool of existing players, and research environments can be custom made to fit the study (in virtual worlds like Second Life).
Read the full article for more details. Very interesting…..