Turner Broadcasting has signed a one year deal with Kaneva to build and test virtual worlds around their entertainment properties. Online Media Today has an article up about this new development:
Kaneva is just out of BETA. It seeks to blend the MySpace metaphor with virtual worlds. It appears that these Turner projects will revolve around video streaming and video players.
Here’s a quote from the article describing the Kaneva service:
“Kaneva, which is Latin for “canvas,” is a virtual entertainment world that unifies the 2D Web with a 3D experience. It integrates social networking, shared media and collaborative online communities into a modern-day, immersive 3D virtual world. Kaneva enables its members to hang out with their friends online and in 3D, share entertainment, express creativity and passions, and establish meaningful connections with others.”